Hi!

I still do everything that I used to, Art and Creative Direction, CGI and Motion Graphics and VFX. However, I am fully embracing the fact that I have always liked how the things we use to make the pretty pictures work, as much as I like making the actual pretty pictures, hence the new job moniker.

This was born out of the past couple of years of deep diving how the latest batch of generative AI tools can create bespoke tools to make the creation of work easier, rather than just using it to make the images. I have never really fond using Generative AI to make images satisfying as it hides 'the journey' of creation and for both agencies and clients the journey is how we build trust in the creative process to enable the 'magic'.

So as well as being an Art and Technical Director with the nicest Creative Agency in the world StaticJoe Studio (opens in a new tab), I am available for opportunities to help people understand and create any stuff in the current world of 'WTAF is going on!'